Digital diversity: different ways of reaching Nordic audiences - NENT

The fact that the DAB roll-out has stalled in Sweden makes things difficult for commercial radio operators like NENT Group, as there are not enough channels per market on FM to make it financially viable. Without moving forward with DAB+ there’s a risk that radio broadcasting is slowly going to diminish and commercial radio will not be attractive for advertisers, says NENT's Christer Modig.

Presenter(s): Christer Modig (NENT)