The perception of the public towards 3D is predominately determined by cinema experiences. In spite of this, the consumer electronic manufacturers are promoting 3D as the next big desirable viewing experience in the home. Where does that leave broadcasters? What should be there appreciation of the 3D TV buzz? A fresh briefing document from the EBU Study Group on 3D TV helps broadcast managers make sense of 3D TV.
| In need for a brief
Andy Quested (BBC), chairman of the EBU 3D TV Study Group explains why his Group created this document: "We clearly sensed a need amongst our Members for a concise briefing on 3D TV. There is so much buzz out there, it was getting hard for managers to separate wishful thinking from practical realities. We also saw this reflected in our Group; most of the participants seemed to join to learn. So I am happy we have still managed to create this concise guide so quickly."
|  3D TV is not new; the recent interest in it is. |
Besides a summary of the current market situation, and production, distribution and reproduction aspects, the 15-page Technical Report also includes a short glossary of important terms. Asked for his favourite, Andy gave a practical answer: "I like the term 'innies and outies', coined by Sky; it reflects a practical way of looking at things. Postive and negative parallax can be misunderstood to mean exactly the opposite of what is meant, but a director that asked for less 'inies' in his shots, cannot be misunderstood. For me that is a good symbol of what we aimed for with our report: be clear and concise; avoid misunderstandings. After all, it is eay to provide too much depth in documents too."
For more information on this topic, you can contact EBU Programme Manager, Dr Hans Hoffmann .