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One of the world's foremost ‘thought leaders’, Peter Hinssen (right), has studied the digital revolution, and believes we are now "only half way through it". What lies ahead is "even more challenging" than what has gone before, according to him. His concept - that we are now halfway through the digital revolution - is encapsulated in his phrase ‘the new normal’. This is the title of the keynote presentation he will give at the Forum on Emerging Media Technology, organized by the SMPTE in collaboration with the EBU on 14 and 15 May 2012 in Geneva.

Hinssen’s insights into ways of preparing for the future will be particularly valuable, as the Forum hopes to see more clearly what the media world will be like in 5, 10, and 15 years time. He has examined business and IT fusion, the dramatic shifts in IT and technology, and the changing roles of professionals, including the CEO. More recently, he has been exploring incremental and disruptive changes in our society at large and the business community in particular due to technology innovation.

Lieven Vermaele, Director EBU Technology and Development, and a long time admirer of Hinssen's ideas said: “We are very much looking forward to the Forum, and to gaining the benefit of Peter’s remarkable perspective on the future of our business. This really will be an event not to be missed.”

Other featured panellists and moderators at the Forum will include EBU Director General Ingrid Deltenre, and both David Wood and Hans Hoffmann of the Technology & Development Department. Various EBU Members will also feature, including representatives of Radio Bremen, ZDF and VRT.